VU professor and Disney insider details legendary company’s innovative storytelling in new book - External Relations
VU professor and Disney insider details legendary company’s innovative storytelling in new book
October 20, 2020
VINCENNES, Ind. – Vincennes University Visiting Professor Newton Lee
is co-author of a new book on The Walt Disney Company’s use of
technological innovation to create characters and stories that engage
audiences in many different media from early film to today’s video
games and online environments.
authored the second edition of the 2020 textbook, “Disney Stories:
Getting to Digital”, with Georgia Tech Professor Krystina Madej.
“Disney Stories: Getting to Digital” chronicles
Lee’s 10-year stint with The Walt Disney Company serving as a senior
staff engineer and senior producer of more than 100 online games for children.
his tenure at Disney, Lee founded the Disney Online Technology Forum—
a community of resources and conversations with monthly meetups at
Disney offices in Los Angeles. He was active in Disney's employee
volunteer program (known as VoluntEARS), earning four project
“Disney exemplifies the creative and financial success of Transmedia
storytelling with books, movies, TV shows, music, Broadway musicals,
toys, theme parks, and of course video games,” Lee said.
Disney stories are, more than ever, present across all media.
The second edition further provides key moments in the development of
animated films as they evolved to embrace digital technology. The
stories-across-media theme includes Disney’s new “Star Wars” films and
Galaxy’s Edge at Disney theme parks which allow audiences to enjoy the
animatronic character Hondo Ohnaka on their way to see the Millennium
Falcon in an across-media digital experience.
Associate for Computing Machinery Fellow and Turing Award laureate
Dr. Alan Kay lauded the book in his review: “An affectionate portrait
of how 'the mouse' learned to use the mouse.”
The book is optional for the game design courses in the VU Information Technology Department and is a
required textbook at the Georgia Tech School of Literature, Media, and Communication.
“Disney Stories is a great companion book for game design students at
VU,” Lee said. “It shows students that game design is not a standalone
field in a silo, but it is more of a cross-disciplinary and
across-media experiential design.”
VU’s Programming and Game Development Degree provides
students with unique opportunities. They get hands-on experience,
learn how to design and develop video games on multiple platforms as
well as how to publish and market software applications.